Cynics and singletons often dismiss the day as superficial, yet it is possible to celebrate Valentine’s Day without succumbing to kitsch. In Finland the occasion is known as ‘Ystävänpäivä’: Translating literally as ‘Friend’s Day,’ it is a chance to celebrate and honour one’s pals. What better way to share the love?
Whether or not you are part of a pair, why not spend the 14th doing something special for friends and family this year? Start a new tradition among the ones you love by sending a letter or a card to someone special you haven’t seen in a while. Surprise a colleague with a jar of freshly baked treats, or make a garland for a friend and affix it to their door. As we face the tail-end of winter, it’s the little touches make the day a little bit sweeter.
Director of Marketing and Product Development