URBANARA

Colour of the year 2017: Green with enviable style

Colour of the year 2017

Already gracing the catwalk at New Your Fashion Week earlier this year, Greenery’s entrance into the spotlight became official this month as the Pantone Colour Institute named it colour of the year 2017. Selected each December by a board of colour experts and political and social scientists, the winning hue represents the current zeitgeist and is a reflection of the state – and needs – of the world.

Urban-jungle, sustainability, mindfulness: an ode to nature

While last year the boy-girl-pairing Serenity and Rose Quartz embodied, amongst other things, the increasing fluidity about sexuality, this year has deep roots in nature: in an age of the internet of things, past-pacedness, and widespread upheaval, increasing our proximity to all that’s natural lends new strength.

Greenery, according to Pantone, represents life, freshness, and vitality. It signifies a more conscious approach to living: not only a (more) careful approach to the natural resources of our planet, but also ‘sustainability’ as a decisive buying argument, and a value that we actively seek to exercise in our daily lives. Cycling over driving, buying quality over quantity, selecting natural over man-made: though small, everyday choices, each individual can influence the handling of our resources.

Greenery isn’t just the poster child of an organic lifestyle, though, but brims with freshness and modernity. It reminds us – particularly in interiors – to breathe. It’s supports and confirms the rise of the Urban Jungle Blogger trend in 2015 and 2016.

Leatrice Eiseman, Managing Director of Pantone, vindicates a “green environment”:

“There’s a Japanese concept called ‘forest bathing,’ which says that when you are feeling stressed, one of the best things to do is go walk in the forest,” he told the New York Times.

Of course, not all city dwellers are lucky enough to live close to nature. But everything that makes us feel like dipping into nature is a good approach.

Good resolutions for the new year

Incorporating Greenery into our home environment is thus a step towards all the positive resolutions we make for the New Year. Used carefully, it will work as a fresh accent between your four walls, and can be combined particularly well with other greens, with white or with grey.

Our take on the 2017 trend is to use smaller accessories that don’t require a total makeover. Once done, all’s left to do is step back and breathe.

CARACAS WOOL BLANKET



Shop now

KATSURA VASE



Shop now

MANU RUG



Shop now

GIVEIJ PENDANT LAMP



Shop now

JAVA LAUNDRY BASKET



Shop now


YOU MAY ALSO LIKE