URBANARA

Join us in celebrating our birthday

Six years of Happy Homes!

Isn’t it crazy how time flies? This February, we’re looking back on what will be our sixth year doing what we love: making homes happy. Since launching the website in 2011 – when we were just a handful of people around a handful of desks in Berlin’s Mitte district – URBANARA has grown to a 60-person-strong brand with a Flagship store in Dusseldorf to boot. Each of us motivated by the belief that all homes deserve to be happy.

So dedicated are we to our cause, that we’ve made this the theme of our entire birthday. For a whole month, we’re celebrating the promise we made to ourselves and the beliefs that have guided us until today…

We’re celebrating six years of happy homes!

Whether you’re in a studio apartment, an inner-city townhouse, or a house in the suburbs or countryside, Home – for all of us, everywhere – remains the thing we most rely on. It’s our grounding comfort. The thing we return to. The place we feel safe.



Read our letter to Home.

Our mission, from day dot, has been to make Home happy by creating homewares that are well made, and made to last. So that Home is a reflection of all the things we want for ourselves. Quality, beauty, and honesty, experienced every single day.

It started – like most good things do – with a promise to something we love.

Dear home,

We’re making amends.

For too long, we’ve taken you for granted. Throughout years of bedtime stories and family dinners, we forgot it was you…

Read more here >>

1. On our birthday, you get the gifts

What’s a birthday without presents? In order to spread the happy home cheer, we’re giving you the chance to win an all-inclusive Happy Home Makeover Package, including £1000 to spend in-store at our Dusseldorf showroom.

The prize includes:

  • - Return flights & city transfers for two to Dusseldorf, Germany
  • - One night in a double room, including breakfast, in a central hotel
  • - A three course dinner (worth £120) at the PHOENIX Restaurant & Bar (site in German)
  • - £1000 to spend in URBANARA’s Flagship store
  • - Exclusive shopping advice by an interior stylist to help spend your voucher!

Here’s how to enter

Visit our competition page, sign up to our newsletter if you haven’t already, and simply answer the following question in 25 words or less:

‘What makes your home happy?’

Good luck!

2. Coming soon: Interior Bloggers Before & After

It’s only natural that we’re celebrating our birthday in style…

Each week for three weeks, we’re visiting one interior blogger who showed us how they made their home a little happier using bestselling pieces (read: customer favourites) from URBANARA.

From February 6th, we’ll present each mini-makeover here on our journal. Plus, we’ll be giving you 20% off on their personal Interior Blogger Picklists!

3. Shared happiness is doubly cheery

And lastly, for the whole month, we’ll be sharing happy home moments on Facebook, Instagram and Twitter. Follow the birthday cheer using the #URBHomeHappy, and join us in celebrating that wonderful place we call home.

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