What is jute?

In terms of usage and production, jute is second only to cotton: it is easy to grow and has a high yield. Derived from the plant family, Sparrmanniaceae, the fibres are long, silky and golden brown in colour and can be spun into coarse, durable yarns. It is typically used to make burlap, hessian or gunny cloth fabric and turned into sacking. Jute is a great all-rounder: it’s cost-effective, environmentally friendly and versatile.

Properties and qualities

Jute has little elasticity and is a very breathable fabric. Contrary to most textile fibres, which consist mainly of cellulose, jute fibres also include lignin. Usually found in wood fibres, lignin brings extra strength and durability, making it ideal for making hard-working rugs and door mats.

How does it feel?

Jute is a naturally slightly coarser than cotton, which make it suitable for use with products that are means both for in- and outdoors. However, the finest fibres can in fact be separated out and used to create imitation silks. It also blends very well with other fibres, so can be found in many textiles ranging from curtains and floor coverings to clothes.


Jute rugs can be vacuumed. Jute products that are stained can be cleaned with damp cloth or dry-cleaned if the stains are more serious. For best results, refer to the care instructions on your jute product.